Armenia’s True Essence: Beyond Fruits And Mountain Vistas

Armenia, a paradise for hikers, outdoor enthusiasts, and extreme sports lovers, is home to four national parks, three national reserves, and 30 state sanctuaries, including forests over 4,000 years old. Along its breathtaking South-to-North corridor, you might even catch a glimpse of one of the 11 Caucasian leopards roaming its reserves.

Exploring Armenia

Yerevan: The Vibrant Capital
Begin your journey in Yerevan, a city blending modern luxury with rich history. Recently in the spotlight thanks to Kim Kardashian and her family visiting their ancestral homeland, Yerevan is just a short direct flight (less than three hours) from Cairo or Dubai. This vibrant capital offers not only a memorable vacation but also an ideal weekend getaway.

From luxury shopping boulevards lined with high-end brands to Bentleys parked outside fine-dining restaurants and chic clubs, Yerevan rivals European destinations in sophistication—albeit on a smaller scale. Add art galleries, antique markets, and opera performances, and Yerevan becomes a must-visit for any discerning traveler eager to explore a unique cultural hub.

Where to Stay

The Alexander
A 5-star gem and member of the Leading Hotels of the World, The Alexander hosted George and Amal Clooney during their 2016 visit to Armenia. Other celebrities, like Kim and Khloe Kardashian, chose the 5-star Marriott, which boasts a spa and exquisite dining. For convenience, opt for centrally located hotels in downtown Yerevan, ensuring easy, walkable access to major attractions.

Where to Dine

Armenian Cuisine
Savor authentic Armenian flavors at Yerevan’s Mayrig, renowned for dishes like Menta and Kibbeh. Locals and tourists alike rave about Dolmama, another favorite frequented by the Kardashians. For traditional Armenian cuisine, visit Lavash, and don’t miss their Halva, a must-try local dessert.

For a unique experience, dine at the restaurant in the Tufenkian Historic Hotel, where the setting—a functioning carpet shop—adds a cultural twist. Be sure to try their trout with the famed walnut-based “Sharkaseya” sauce.

Yerevan’s nightlife revolves around its many wine bars. In Vino, one of the most popular spots, offers daily wine tastings featuring over 300 local wine brands. The city even celebrates an annual wine festival to highlight its rich winemaking heritage.

Shopping in Armenia

Vernissage Market
The daily Vernissage Market is a treasure trove of souvenirs, from carpets and ceramics to wooden and stone ornaments, including the iconic red pomegranate, a national symbol of prosperity and good luck. Antique enthusiasts will appreciate the additional stalls open on weekends.

For jewelry lovers, Armenian jewelers are globally renowned. Visit Diamor at Dalma Garden Mall for exquisite diamond creations. International brands like H&M and Max Mara are also found downtown, while local designers showcase their work at 5Concept and The Main Design Store at the Mirzoyan Library, a hotspot for Yerevan’s intellectual and artistic crowd.

Arts and Culture

Art and Museums
Art aficionados will love the Cafesjian Center for the Arts, a five-level museum featuring local and international artists like Botero, alongside stunning waterfalls. The Modern Art Museum showcases contemporary Armenian designers and private collections, while the National Museum offers a crash course in Armenian history and displays the world’s oldest shoe.

Sightseeing Highlights
The iconic Mother Armenia statue commemorates both Armenia’s independence from Soviet rule and the resilience of Armenian women. Other must-visit historical sites include the UNESCO World Heritage-listed Geghard Monastery and Lake Sevan, home to the ancient Black Monastery, which dates back to the 9th century.

Outdoor Adventures

Armenia’s lush green hills and rugged mountains provide the perfect backdrop for outdoor activities. From hiking and horseback riding to zip-lining, kayaking, paragliding, and even hot-air ballooning, the options are endless. Whether you’re an adrenaline junkie or simply looking for picturesque selfies, Armenia has something for everyone.

Why Armenia?

Combining art, history, and outdoor activities, Armenia is ideal for family vacations or off-the-beaten-path adventures. Whether you’re exploring Yerevan’s cultural gems or hiking through its pristine landscapes, Armenia offers an unforgettable experience for travelers seeking a unique blend of tradition and modernity.