Emma Avanesyan: Armenia's Empowering Representative At Miss Universe 2024

Emma Avanesyan embodies resilience, empowerment, and beauty as Miss Universe contender.

@deborabrosa ;Elsa Hosk; @sylviemus_

In 2024, Emma Avanesyan was appointed as the official representative for Armenia at the Miss Universe competition, following a unique and highly controversial selection process. The 32-year-old Armenian model, entrepreneur, and advocate has captured attention not only for her beauty but for her resilience, work ethic, and dedication to empowering women. As she prepares to compete on the global stage, let’s take a closer look at her journey and what makes Emma a standout figure in the world of beauty and fashion.

A Model and Entrepreneur with Vision
Born and raised in Armenia, Emma Avanesyan moved to Moscow, Russia, where she has since built a career that blends her passion for fashion, entrepreneurship, and entertainment. As a successful modeling agency founder, Emma has helped other aspiring models carve their paths to success. But her talents don’t stop at modeling—she is also a singer and a modeling coach, making her a multifaceted figure in the industry.

Her career has allowed her to create a platform where she champions self-confidence and encourages people to embrace their unique beauty. Emma firmly believes that everyone has the power to make a difference in their community, and she uses her visibility to advocate for positive change.

The Path to Miss Universe Armenia
Emma’s journey to becoming Miss Universe Armenia is a story of perseverance and belief in herself. Initially, she wasn’t crowned Miss Universe Armenia 2024, but after a series of unexpected developments, she was named the official representative. The controversy arose when Irina Zakharova, the initial titleholder, was disqualified due to eligibility issues. As a result, Emma, who had placed third in the competition, was called upon to step into the role.

This turn of events didn’t faze Emma; instead, she embraced the opportunity to represent her country with pride. With her extensive experience in the fashion and entertainment industry, she quickly became a symbol of Armenia’s strength and potential on the global Miss Universe stage.


A Role Model for Women Everywhere
Emma’s journey is about more than just beauty; it’s about using her platform to inspire others. As a mother of one, she balances the challenges of motherhood with the demands of her career, proving that women can excel in multiple roles without compromising their goals.

Her values extend beyond personal success. Emma is dedicated to supporting local communities and making a positive contribution to society. Through her work, she encourages young girls to believe in their dreams and never settle for anything less than their full potential.

A Message of Empowerment
Ahead of her appearance in the Miss Universe 2024 competition, Emma has expressed her gratitude for the opportunity to represent Armenia on a global level. Her message is clear: empowerment, confidence, and unity. Emma’s journey reflects the power of self-belief and the importance of creating spaces for women to thrive in industries historically dominated by others.

Through her social media platforms, including Instagram, Emma continues to connect with her followers, sharing her insights on life, beauty, and her aspirations. She uses her online presence to promote body positivity and show that true beauty radiates from within.

Looking Ahead to Miss Universe 2024
As the date of the Miss Universe 2024 competition approaches, Armenia is fully behind Emma Avanesyan. Her combination of intelligence, beauty, and purpose makes her a fierce contender for the title, and many are excited to see how she will continue to inspire both her country and the world.

From her beginnings in Armenia to her successful career in Russia, Emma Avanesyan’s story is one of resilience, ambition, and a deep love for her heritage. Her participation in Miss Universe Armenia 2024 is not just about winning a crown; it is about making a statement about the power of Armenian women and the strength of pursuing one’s dreams.

Judith Jones
Elina Zakaryan

Elina Zakaryan is a contributing writer for Marie Claire Armenia, specializing in celebrity culture, entertainment, and fashion. With a keen eye for pop culture trends and a passion for in-depth storytelling, she brings engaging content that resonates with readers. Elina covered global entertainment, fashion, and wellness topics, providing fresh perspectives on the latest industry movements. Beyond journalism, she is an advocate for health awareness and inclusivity, using her platform to highlight important conversations. When she’s not writing, Elina enjoys exploring new travel destinations, discovering emerging designers, and analyzing the latest film and TV releases.