The 2024 New Year campaign, photographed by renowned photographer Nima Benati, perfectly captures the glamorous world of GUESS with a series of stunning looks featuring Georgina Rodriguez. In the images, Georgina’s captivating beauty and radiant presence seamlessly blend with the elegance and glamour of the brand, creating a harmonious connection with the striking GUESS outfits. The season’s enchanting sparkle shines through in both vibrant and black-and-white photos, showcasing the minimalist yet captivating designs of the collection.
Georgina, who has appeared in numerous GUESS campaigns, has solidified her place as a fashion icon and the embodiment of the brand's definition of "bold and chic." Beyond the runway, Georgina has captured global attention with her hit Netflix series I Am Georgina, which debuted its third season in September. Fans also get a behind-the-scenes look at GUESS photo shoots through the series.
Paul Marciano, Creative Director of GUESS, Inc., reflects on the strong partnership with Georgina and Nima: “Georgina perfectly embodies the spirit of the GUESS woman. Her beauty, confidence, and elegance make her the ideal face for our brand. Collaborating with Georgina over the years has been an incredible experience. Her iconic look and the essence of our brand shine through in this campaign. We’re also thrilled to continue our collaboration with Nima Benati, whose creative vision and exceptional talent behind the camera truly capture the spirit of GUESS.”
Georgina Rodriguez shared her excitement, saying, “I’m thrilled that GUESS asked me to be the face of their New Year campaign. Working with Nima was an amazing experience. The New Year collection is absolutely stunning, and I felt both attractive and comfortable thanks to the elegance and design of the pieces. It’s an honor to be part of the GUESS family again, and I’m excited to represent the brand as a GUESS Woman once more.”
The campaign visuals will be featured in magazines, across digital platforms, and on GUESS’s social media channels. The 2024 New Year collection will be available in stores and on the official GUESS website starting in October.
-
2025'S Must-Have Shade: Mocha MousseMocha Mousse blends warmth, sophistication, and timeless elegance in fashion.
-
Spring 2025 Men’s Campaign: Jimmy Choo’s Refined MinimalismJimmy Choo unveils Spring 2025 campaign with Taemin Park, showcasing elegance.
-
5 Creative Ways To Style Your Turtleneck Sweater This SeasonTurtleneck sweaters elevate winter style with chic, versatile outfit inspirations.
-
Iconic Design Of The Galaxy Z Flip6 Inspires The Latest Fashion TrendsGalaxy Z Flip6 merges AI with fashion, empowering creativity and individuality.
-
Louis Vuitton X Murakami Unveils Zendaya As Campaign IconLouis Vuitton x Murakami re-edition celebrates creativity with Zendaya's vibrant campaign.
-
Christian Dior Exhibition: Designer Of Dreams Debuts In RiyadhChristian Dior exhibition showcases fashion innovation, history, and art in Riyadh.
-
Chanel Reveals Timeless Style With Its 2025 Spring/Summer CollectionChanel's Spring-Summer 2025 collection celebrates freedom, women, and Gabrielle Chanel's legacy.
-
Chanel N°5 Introduces Margot Robbie As Their New Global AmbassadorMargot Robbie joins Chanel N°5, embodying strength and iconic femininity.
-
Song Weilong Signs On As Gucci's New Brand AmbassadorGucci welcomes Song Weilong as new brand ambassador, expanding lineup.
-
Rainbow Origins Rings In First Anniversary With Exclusive 'Rainbow Mermaid Dress' Launch