Jimmy Choo kicks off the new year with a fresh Spring 2025 campaign.
Korean model Taemin Park takes center stage in the campaign, showcasing the brand’s collection of accessories, including shoes, bags, and sunglasses. The imagery highlights Jimmy Choo’s signature diamond design, from the iconic Prism Mules to the soles of the Diamond X II and Diamond Flex shoes.
The diamond motif also appears on the belted tote bags, while a leather crossbody bag features embossed stars, adding an extra layer of elegance.
The Spring collection is now available online and in stores, including the newly opened flagship on Madison Avenue, marking the brand’s return to the street just a few blocks away from its previous location.
The new flagship at 667 Madison Avenue introduces a refreshed retail aesthetic, with each Jimmy Choo boutique offering a unique environment and shopping experience.
Sandra Choi, Creative Director at Jimmy Choo, expressed her excitement about reinventing the brand’s presence in the city, connecting its creative vision with New York’s distinctive personality. "Dynamic, modern, vibrant, and free — New York is a kindred spirit, a home away from home for the brand, reflecting our values, ethos, and approach to 21st-century glamour," she shared.
The flagship’s design features vintage furniture, including mid-century pieces by Luigi Pellegrin, Antonio Citterio, and Móveis Cimo, as well as artisanal lighting by Tommaso Bertocco and Kueng Caput. These handpicked elements, curated by interior designer Nebihe Cihan, complement the brand’s artistic sensibility and seasonal offerings.
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